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What is SEO?
The primary goal of SEO is to get your site to score better on search engine results, which will drive more traffic to your website and possibly more companies. However, although the SEO uses add keywords to your website, so search engines will find SEO in 2015 is much more diverse and should be part of a larger digital marketing plan. That's why many companies turn to web design and marketing professionals like Pronto for help.

Create an SEO Strategy?
Forget what you think about SEO, and realize that it's not a static solution. The rules are constantly changing as online behavior and skills evolve over time. To think naïve that simply "doing things right" or that you do not have to think about SEO could prevent you from reaching your maximum business potential. In addition to customization, you need a strong tracking and monitoring system for your SEO. Here are some things to keep in mind when developing an SEO strategy:

Who is your target market? - Today's SEO is not just about getting as much traffic as possible, but also attracting potential customers who are interested in what you can offer. Think about demographics, what your market is looking for and how and where the customers are. The more you can refine in these basic concepts, the more effectively you can control your SEO. Google Analytics is a good starting point for your search!

Mobile markets are bigger than the office: they do not need statistics to show that the mobile market has exploded online in recent years, leaving desktops behind in the last year. Optimization is about creating a website that fits in with this new way of online navigation. When potential customers search for you through mobile devices, you should provide a high quality user experience. If you're not sure how your site works, you can easily try the Google Mobile test by typing in the URL of your website.

Search engines are booming: When you think about search engines, do you automatically think about Google? The tech giant has such a market share that "Google" has become a verb that we use when conducting online searches. However, this changes when browsers look at other search engines, such as Firefox, which defaults to Yahoo. The DuckDuckGo search engine has also gained popularity for those who prefer searches without personal tracking.

The keywords should match the return on investment rather than focusing on a keyword and using it to continue ranking their website. The keywords are much more about what the target market really requires search engine. Intense or long-tail keywords require you to develop what users do and how and when. The keywords are still relevant in SEO, but they need to be accurate and throw a handful of keywords into the mix is ​​not enough. Also, some keywords can be very successful, but are they the best? These are not always numbers, but how they translate into conversions, sales, and profitability. Do not measure the success of keywords in simple numbers, but find out what return on investment (ROI) is for your SEO efforts.

A clear website and high quality content are king. An easy-to-use website with clear navigation, SEO keywords and optimized content with relevant and high-quality content is what will really increase traffic. Each page should be structured around keyword topics with unique content so that search engines can easily search and rank your site. You want your website to really meet the needs of your potential customers. Always keep content in a natural and focused way. Do not stifle the style and meaning of your website with keyword stuffing, which is a disadvantage for search engines and users.

Quality links are important: In the old days, not so long ago, the name of the SEO game was the creation of links; Get as many links as possible from other sites. Inbound and outbound links are always extremely important and can be a sign of legitimacy for your website. Today, however, it's about quality

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